The call to action is a simple aspect of a website and still remains one of the most important pieces you can focus on when you’re designing. It’s a weUaccepted concept that you have a brief moment between when a person loads your website/page and takes an action. You want that person to act on your designed desired action so focusing the design around that specific action is paramount to the success of the page itself. You must make sure the one thing you want a person to do when they load your website is easily found and acted upon.
There are a few questions you can ask yourself when laying out and working through the details of the website to ensure your ‘call to action’ is working for you. Is it different enough from the rest of the page design to stand out? Do the color and shape have enough visual contrast be easily seen? Is the copy used to denote the action property describing what the person needs to do or get Out of clicking on it? How many calls to action buttons or links do you have on the page? Are they consistent? These things all seem easy, but try running over these questions while visiting several websites throughout the rest of the day today and see what you uncover.
There is a current trend for product homepage designs to be very long, requiring users to scroll a good deal. This is absolutely fine, but make sure the page’s call to action is pretty prominently placed. It’s also common practice to have multiple calls to action placed throughout the page so they are easily accessed as the user scrolls. In this long scrolling page scenario, consistency of both the visual design and copy used on the call to action is supremely important.