Our Approach

A WEB APPROACH THAT’S MOBILE OPTIMIZED

It starts with brand equity and ends with successfully measured results.  Mid-Hudson Web & Marketing will take your company through the branding identity process, using custom tailored design and creativity to harness your vision. Our designs deliver groundbreaking, award-winning solutions for our clients. Our proven methodologies, relentless motivation to excel, and highly talented team come together to create revolutionary concepts that effectively raise the bar for design standards.

Our goal is to push the boundaries of interactive web design and web development technology to create innovative solutions that set our clients apart from their competition.

We offer responsive web design, app development both for iOS, Android, and Windows Phone as well as Kindle HD.  Our code is SEO modified and compliant to ensure proper ranking strategies.

The award-winning Mid-Hudson Web LLC portfolio demonstrates our commitment to delivering exceptional interactive web design and web development solutions to our clients. After all, design is our passion, our expression, and our means to communicate your vision.

AN SEO APPROACH THAT’S POWERFUL & PROVEN

Organic search engine optimization is one of the most debated topics and sought after in the technology sector. For one, it’s shrouded in secrecy – think Google’s famed algorithm. It’s also, unfortunately, tainted with spam like link farms and doorway pages. The only thing that is universally agreed upon is how incredibly powerful and valuable it can be when executed well.

Mid-Hudson Web Marketing’s approach to SEO is very simple: to combine proven, powerful methods that create long-term SEO results with cutting-edge, competitive techniques that give our clients an immediate leg up over the competition. How do we do it? Research Industry & Landscape. Every SEO campaign at Mid-Hudson Web Marketing begins with deep analysis into your business, your products and services, your competition, and your industry. Understanding what influences your prospective customers, where and how they search online, and what sets you apart from your competitors can have a significant impact on the keywords we target and goals we set out from day one. Perform On-Site Optimization. Your website may be pleasing to the eye, but if it doesn’t provide a great, intuitive user experience or make its content digestible for the search engines, then it’s nothing more than another pretty face.

Our SEO approach includes an ongoing technical and user-experience analysis to determine how on-site factors contribute to rankings. We then take these findings and make continuous improvements to the website. On-site SEO improvements include: Better Keyword Placement Use Of Page Titles & Meta Descriptions Accuracy Of HTML & XML Sitemaps Reorganized Internal Linking Structure Website Architecture & Programming Proper Use Of Domains & Redirects Presence Of 404 Error Pages Create Custom Content. Constantly growing your site’s content is an integral piece of the building.

Organic search engine optimization is a phenomenally disjointed, debated, and even derided industry. For one, it’s shrouded in secrecy – think Google’s famed algorithm. It’s also, unfortunately, tainted with spam like link farms and doorway pages. The only thing that is universally agreed upon is how incredibly powerful and valuable it can be when executed well. Mid-Hudson Web Marketing’s approach to SEO is strikingly simple: to combine proven, powerful methods that create long-term SEO results with cutting-edge, competitive techniques that give our clients an immediate leg up over the competition.

How do we do it?

Research Industry & Landscape. Every SEO campaign at Mid-Hudson Web Marketing begins with deep analysis into your business, your products and services, your competition, and your industry. Understanding what influences your prospective customers, where and how they search online, and what sets you apart from your competitors can have a significant impact on the keywords we target and goals we set out from day one. Perform On-Site Optimization. Your website may be pleasing to the eye, but if it doesn’t provide a great, intuitive user experience or make its content digestible for the search engines, then it’s nothing more than another pretty face.

Our SEO approach includes an ongoing technical and user-experience analysis to determine how on-site factors contribute to rankings. We then take these findings and make continuous improvements to the website. On-site SEO improvements include: Better Keyword Placement Use Of Page Titles & Meta Descriptions Accuracy Of HTML & XML Sitemaps Reorganized Internal Linking Structure Website Architecture & Programming Proper Use Of Domains & Redirects Presence Of 404 Error Pages Create Custom Content. Constantly growing your site’s content is an integral piece of building a reputation, authority, and ultimately rankings in the eyes of Google, Yahoo, and Bing. Content must be unique and relevant, have optimized keyword density, be placed and interlinked optimally, and receive updates in a timely and consistent manner. Our dedicated team of copywriters, working hand-in-hand with our content optimization experts, ensures that your site’s content strategy is expertly executed. Develop Powerful Off-Site Strategies. Having a website with a solid foundation, pleasant user experience, and a surfeit of new content is only half of the battle in achieving top rankings, especially in competitive industries. Inbound links from authoritative, highly-visited sites are absolutely essential for you to leapfrog your competition.

Mid-Hudson Web Marketing’s approach to off-site SEO and digital PR is both inventive and powerful. Off-site strategies include:

  • SEO Compliant Web Design & Development
  • SEO, SMO & Google Adwords & Bing
  • SEO Copywriting/Blog Articles
  • Digital PR Placement
  • Strategic Link Building
  • Backlink Risk Assessment
  • Removal Of Potentially Harmful Links
  • Monthly Status Reports

“Low-Hanging Fruit” Link Acquisition From deep technical expertise to great content, from digital PR to innovative keyword analysis, the execution of a successful SEO campaign is no trivial feat. At Mid-Hudson Web Marketing, we bring together all the right pieces and deliver exceptional results.

Contact us today and tell us about your vision of success for your business!